You’re not doing marketing wrong… but you’re probably not doing it smart enough.
You already collect customer data—emails, demographics, purchase history—but if you’re not using that data to actually tailor your marketing, you’re missing out on real conversions.
In this blog, I’ll break down how to practically use Customer Insights (especially from Microsoft Dynamics 365) to supercharge your marketing strategies—with real, actionable steps you can apply immediately. No fluff. Just focused, targeted guidance.
Most marketers create segments like:
- All customers
- Customers who bought last month
- Newsletter subscribers
Let’s go deeper.
Use behavioral data from Customer Insights to segment customers by:
- Purchase frequency (e.g. weekly, monthly, one-time)
- Average spend
- Customer lifetime value (CLV)
- Pages visited on your website
- Products browsed but not purchased
👉 Why this matters: You’re now talking to people based on how they behave—not how you assume they behave.
Stop guessing. Let your data define personas.
Customer Insights uses AI to analyze customer traits, interactions, and interests to create real-time personas. You can then personalize content and offers to suit each persona.
Example:
A persona of “Savvy Spenders” might prefer discount codes, while “Quality Seekers” respond better to premium benefits.
👉 Pro tip: Update your personas regularly. People’s habits change faster than you think.
This is where automation + insights = magic.
Use Customer Journey Orchestration in Dynamics 365 to create flows like:
- If a customer abandons cart → Send reminder in 1 hour
- If they open 3+ product emails → Show them relevant ads on LinkedIn
- If they haven’t purchased in 60 days → Trigger win-back campaign
👉 You’re no longer sending newsletters—you’re creating experiences.
Want to know who is most likely to buy next week?
Predictive lead scoring in Customer Insights ranks leads/customers based on their likelihood to convert.
What you can do:
- Focus budget on high-score customers
- Retarget mid-score ones with personalized offers
- Exclude low-score ones from high-cost campaigns
👉 Result: Less spend, higher ROI.
Insights aren’t just for planning—they’re for continuous improvement.
Use A/B testing inside your campaigns and analyze results through customer KPIs and dashboards.
- What content works best?
- Which channels perform best?
- When is the best time to reach your audience?
👉 Keep learning. Keep adjusting. That’s how you scale.
Conclusion
Customer Insights isn’t just a database—it’s your secret weapon for smarter, more human marketing. When used right, it tells you exactly who to talk to, what to say, and when to say it.
So here’s a thought:
Are you just collecting customer data… or actually using it to connect better?